Client Journey Example


Our first experience of working closely with a start-up company which grew to become a successful SME is Kiddylicious. Nova Search & Selection has had a relationship with Kiddylicious ( since 2002. In 2009 the company moved from selling frozen baby food into kids snacks. By 2014 the company had grown internationally and recruitment demands increased. Nova Search placed key personnel within the company, including the Finance Director, Marketing Director, Global Marketing Director, National Account Managers, New Product Managers, Head of Logistics, in fact to date, Nova Search and Selection have placed over 70% of their workforce.

The company needed to improve its HR policies to reflect its growth and meet both legal requirements and employee expectations. Again, Nova Search was asked to help. In 2016 we relaunched all of their HR employment policies, including new job descriptions and Contracts of Employment, as well as developing Key Performance Indicators (KPI’s) for each individual role.

Nova Search has also assisted with creating and developing key people initiatives within the company through pay and reward schemes, both financial and non-financial. A regular bonus is paid to staff based on companywide achievements and in 2015 a scheme of share ownership came into existence for employees. There are regular one-to-one’s with each individual in the company and there is a buddy system so that everyone has someone they can ‘offload to’ or discuss any issues they may have.

In August 2018, Kiddylicious was acquired by Lotus Bakeries, and we are continuing to work closely with the Kiddylicious team and Lotus Head Office meeting any HR and recruitment challenges along the way. In fact in 2019/20 we placed a Category Manager, 2 Supply Chain Executives, an International Marketing Manager and a Demand Planner with Kiddylicious and are working on additional roles.

We love working with Kiddylicious, and having worked closely with them for 12 years now, feel we have cut our teeth on working closely with a start-up business and can offer value and insight to any other start-up business that we work with.

The joy of having the Kiddylicious link is also that many of their previous employees have gone on to work for other start-up companies, as they enjoy that working environment. We have continued to work with ex-employees at Ocean-Saver and Pack'd.